Last updated: July 25, 2026
We Play Till Dark is a trade name of Smith & Wilson LLC (“we,” “us”). This policy explains what information this site collects, what we do with it, and the choices you have. The short version: we collect as little as possible, we sell nothing, and you can ask us about your data any time.
What we collect
- Analytics. We may use Google Analytics to understand how visitors find and use the site — things like which pages are read and roughly where traffic comes from. Google Analytics uses cookies and collects information such as your approximate location, device type, and pages visited. We use this only to make the site more useful.
- Information you give us directly. If you email us, we have your email address and whatever you write — and we use it only to reply to you.
- Affiliate and retailer cookies. If you click an affiliate link, the retailer may set a cookie so they know the visit came from us. That happens on their side, under their own privacy policies.
What we never do
We do not sell, rent, or trade your personal information to anyone. We do not run advertising profiles, and we do not collect more than we need to keep the site running and improving.
Children’s privacy
This site is written for adults — the parents and coaches of young athletes. It is not directed at children, and we do not knowingly collect personal information from children under 13.
Your choices and requests
You can block or delete cookies through your browser settings at any time. If you’d like to know what information we hold about you, or you’d like it deleted, email us and we’ll take care of it: contact@weplaytilldark.com.
Changes
If this policy changes, we’ll update this page and the date at the top. Continued use of the site after a change means you’re okay with the updated policy.